Rebuilding my website made me wonder why websites are still hard when building them has become so easy.
I learned that creative work isn't about getting everything clear before you start. It's about getting clear enough to move forward, then learning from what you make.
I started wondering whether AI transformation was just another technology rollout.
By the end, I wasn't thinking about which team should own the rollout anymore. I was thinking about how you create alignment without losing the curiosity that got you there.
A podcast about an independent watchmaker sent me down a rabbit hole on decision-making and organisational design.
I found that organisations rarely lose their decisions. What they lose is the thinking behind them. Perhaps preserving that thinking is one of the most important things organisational design can do.
I started recording a short voice memo about writing a book and ended up exploring how meaningful work actually develops.
I learned that the significance of work is often only visible in hindsight. Reflection reveals the patterns that were already there.
Ideas improve when they can be seen, challenged, and built upon.
The smallest useful expression is usually enough.
Share the process, not just the outcome.
Understanding often emerges through creation.
Not for attention. For accountability and learning.
Minimal enough to be clear. Expanded enough to convey personality.
Hi, I'm Michael. 👋
I founded Brev as a portfolio of sorts—not just of what I've made, but of how I think, learn, and develop ideas over time.
If you'd like to talk more about something you've seen here, feel free to get in touch.
