Current
BUILDING A WEBSITE IS STILL HARD
Rebuilding my website made me wonder why websites are still hard when building them has become so easy.
A public studioexploring ideasthrough essays,videos, frameworks,and experiments.
Explorations
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AI Transformation
I started wondering whether AI transformation was just another technology rollout.
By the end, I wasn't thinking about ownership anymore. I was thinking about how you create alignment without losing the curiosity that got you there.
Show the Working
A podcast about an independent watchmaker sent me down a rabbit hole on decision-making and organisational design.
Organisations rarely lose their decisions. What they lose is the thinking behind them. Perhaps preserving that thinking is one of the most important things organisational design can do.
How Meaningful Work Develops
I started recording a short voice memo about writing a book and ended up exploring how meaningful work actually develops.
The significance of work is often only visible in hindsight. Reflection reveals the patterns that were already there.
Principles
01
Make the thinking visible.
Ideas improve when they can be seen, challenged, and built upon.
02
Start small.
The smallest useful expression is usually enough.
03
Show the working.
Share the process, not just the outcome.
04
Learn through making.
Understanding often emerges through creation.
05
Build in the open.
Not for attention. For accountability and learning.
06
Keep only what earns its place.
Minimal enough to be clear. Expanded enough to convey personality.
About
Brev is a portfolio of sorts—not just of what I've made, but of how I think, learn, and develop ideas over time.
If you'd like to talk more about something you've seen here, feel free to get in touch.
